The French e-commerce market has reached a tipping point. In 2025, acceleration is no longer enough: we need precision, resilience and an impeccable customer experience. At Nexperio, we work with ambitious brands on a daily basis, and one thing keeps coming up: the real bottlenecks aren't always where you're looking for them. That's why we decided to create a clear, actionable, no-nonsense guide.

Beauty e-commerce is booming: according to October 2024 forecasts, online sales will account for nearly 24.5% of the US cosmetics market by 2028. The star segments? Hair care (+12.6% expected in 2025) and skin care (+11%). At the same time, economic conditions are weighing on the average basket: beauty spending for 2024 has been revised downwards ($99.6 bn vs. $102 bn initially).

A major blow: Digital River, a pioneer in digital distribution and online payments founded in 1994, goes out of business

Have you measured the real impact of customer experience on your bottom line? Today, customer experience (CX) is no longer a "plus", it's a decisive competitive factor.

Perplexity: search "spaces". Tired of starting from scratch with every query? Perplexity introduces a feature to contextualize your searches over time

For years, many companies saw e-commerce as a small side project - "let's put the products online and see what happens". Those days are gone. This river article traces the tremendous evolution of e-commerce, from "the icing on the cake" to a fully-fledged component of overall strategy.

Why do MSEs need a digital agency? In a world where digital technology is omnipresent, mid-sized companies need to adopt effective digital strategies to remain competitive. Building a successful digital strategy requires specialized skills and a clear vision of business objectives.

In the digital age, the customer experience is no longer limited to a single channel. Our consumers are constantly zapping between the physical store, the website, the mobile app, social networks... Omnichannelity has become the key to offering a harmonious and coherent experience across all these touchpoints.

A well thought-out loyalty program pays big dividends - far more than retaining existing customers. This article shows how loyalty can become a growth lever in its own right.

Paris 2024 is approaching, and while the athletes are outdoing themselves, another major challenge is playing out behind the scenes: e-commerce logistics during an event of Olympic proportions. This article compares the quest for the gold medal with the quest for perfect delivery at the crucial moment. When the eyes of the world are on France, e-tailers must be beyond reproach

Back-to-school in September, Black Friday, Christmas, sales... Are you ready for these crucial periods? Managing the art of assortment in e-commerce means making sure you have the right products, in the right quantities, at the right time. The article advises early analysis of previous years' trends and sales to predict which items will be the stars of the season. It's all about adapting your catalog

B2B ecommerce is no longer an option - it's essential for survival in today's digital landscape. This guide offers 7 concrete tactics to take your B2B store to the next level. We talk, for example, about improving the shopping experience for professional customers

Here's the magic ecommerce formula: Traffic × Conversion rate × Average cart = Sales

At the beginning of 2024, an Industry Pulse report reveals a strong trend: advertising spending on social networks in the USA is still growing, by +13.5%. This is just one of many indicators that social networks have become the backdrop for digital innovation.