Our case studies give you an insight into our expertise, some of the issues we deal with and our working methods.
From transactional to relational
Context
An electronics e-tailer wanted to move towards a relationship model focused on its strategic customer segments.
Issues
Develop the commitment and value of the existing customer base by creating real proximity with priority segments
Our approach
1. Understand
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In-depth analysis of customer segments
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Mapping critical contact points
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Identifying commitment levers
2. Co-construct
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Redesigning customer paths by segment
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Personalizing marketing campaigns and merchandising
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Creation of dedicated experiences by target
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Enhanced product and service offering
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Design innovative loyalty programs
3. Support
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Training teams in the new strategy
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Iterative A/B testing
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Continuous performance optimization
4. Measurable impact
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+120% customer registrations (YoY)
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+25% conversion rate
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+20% visitor return rate
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Exceeded NPS target of 18%.
Results
As with any transformation, we had to be patient and A/B test our efforts to perfection. year-on-year increase in customer registrations, a growth in conversion conversion rate over the period thanks to a better end-to-end customer experience (between targeted marketing, offers and adapted merchandising) and finally a increased visitor return rate over the same period, exceeding the NPS (Net Promoter Score) target.
Develop your vision!
Digital transformation of a fashion brand
Context
A fashion shoe brand was struggling to convert its strong social networking presence into eCommerce performance.
Issues
Align digital strategy with the brand's social potential by creating a coherent experience between social networks, eCommerce and physical points of sale.
Our approach
1. Understand
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Audit of existing digital strategy
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Listening to management objectives
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Analysis of social influence levers
2. Co-construct
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Redesign of site architecture
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Integrating social content into the shopping experience
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Harmonization of product data
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Unification of CRM databases
3. Support
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Training teams in new tools
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Optimizing digital merchandising
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Data-driven restocking
4. Measurable impact
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+100% pop-up store appointments
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+35% sales in 6 months (constant marketing budget)
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Inventory optimization through predictive analysis
Results
The results have been manifold, not only in terms of the ecommerce site's KPIs but also in terms of brand awareness and drive-to-store:
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Pop-up store appointments doubled month-on-month
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Sales up 35% over 6 months with no change in marketing budget
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Lastly, data management and sales analysis have enabled us to better restock according to seasonality and audience peaks.