Have you measured the real impact of customer experience on your bottom line? Today, customer experience (CX) is no longer a "plus", it's a decisive competitive factor.

For years, many companies saw e-commerce as a small side project - "let's put the products online and see what happens". Those days are gone. This river article traces the tremendous evolution of e-commerce, from "the icing on the cake" to a fully-fledged component of overall strategy.

An overly complicated payment process is one of the main causes of shopping cart abandonment. This "payment revolution" has a simple objective: to make shopping more fluid, so as to sell more effectively.

Mobile has become the number one channel for online purchases, accounting for almost 70% of all e-commerce purchases in 2024. Are you ready to ride this wave?

In the digital age, the customer experience is no longer limited to a single channel. Our consumers are constantly zapping between the physical store, the website, the mobile app, social networks... Omnichannelity has become the key to offering a harmonious and coherent experience across all these touchpoints.

A well thought-out loyalty program pays big dividends - far more than retaining existing customers. This article shows how loyalty can become a growth lever in its own right.