The French e-commerce market has reached a tipping point. In 2025, acceleration is no longer enough: we need precision, resilience and an impeccable customer experience. At Nexperio, we work with ambitious brands on a daily basis, and one thing keeps coming up: the real bottlenecks aren't always where you're looking for them. That's why we decided to create a clear, actionable, no-nonsense guide.

What if the key to doubling your online sales in a year was just one word? This testimonial reveals the secret of upselling used in some "old-fashioned" companies: structure your offer with three levels ("good, better, best") to encourage customers to move upmarket.

Beauty e-commerce is booming: according to October 2024 forecasts, online sales will account for nearly 24.5% of the US cosmetics market by 2028. The star segments? Hair care (+12.6% expected in 2025) and skin care (+11%). At the same time, economic conditions are weighing on the average basket: beauty spending for 2024 has been revised downwards ($99.6 bn vs. $102 bn initially).

Surprise: one of the most powerful levers in e-commerce is hidden... in your site's internal search bar!

A major blow: Digital River, a pioneer in digital distribution and online payments founded in 1994, goes out of business

M-commerce is dominating the world: by 2024, 74% of e-commerce transactions worldwide will take place on mobile (source Fevad). Simplifying the smartphone shopping experience is no longer an option - it's a strategic imperative.

Have you measured the real impact of customer experience on your bottom line? Today, customer experience (CX) is no longer a "plus", it's a decisive competitive factor.

Boom! After conquering the UK, the USA and Germany, TikTok Shop is now coming to France. But what exactly is TikTok Shop?

By 2025, social commerce could be turning the world upside down. The forecasts are dizzying: we're talking about a $1,200 billion global market for social commerce by then!

For years, many companies saw e-commerce as a small side project - "let's put the products online and see what happens". Those days are gone. This river article traces the tremendous evolution of e-commerce, from "the icing on the cake" to a fully-fledged component of overall strategy.

Why do MSEs need a digital agency? In a world where digital technology is omnipresent, mid-sized companies need to adopt effective digital strategies to remain competitive. Building a successful digital strategy requires specialized skills and a clear vision of business objectives.

La réalité augmentée dope les ventes ! Des chiffres impressionnants donnent à réfléchir : grâce à l’essayage virtuel en RA, certains magasins constatent des taux de conversion frôlant les 90 %. L’opportunité est énorme pour le e-commerce : on observe jusqu’à 3× plus de conversions

Hold on to your hats: $1,200 billion - that's the projected global market for social commerce by 2025, according to analysts. No wonder social commerce has been dubbed the new golden goose of retail!

AI is no longer science fiction for e-commerce, it's concrete and paying off in a big way. The evidence is clear: 86% of companies that have implemented generative AI have seen their revenues increase by more than 6%.

What does 2025 hold in store? According to Forrester, it's no great surprise that Artificial Intelligence will be at the heart of digital transformation more than ever. After the bold experiments of 2024, companies will enter a phase of concretization in 2025: it's time to look for real ROI on AI rather than chasing the hype aimlessly.

Ecommerce, the phenomenon of the digital age, has undergone a spectacular metamorphosis since its inception...

An overly complicated payment process is one of the main causes of shopping cart abandonment. This "payment revolution" has a simple objective: to make shopping more fluid, so as to sell more effectively.

Mobile has become the number one channel for online purchases, accounting for almost 70% of all e-commerce purchases in 2024. Are you ready to ride this wave?

In the digital age, the customer experience is no longer limited to a single channel. Our consumers are constantly zapping between the physical store, the website, the mobile app, social networks... Omnichannelity has become the key to offering a harmonious and coherent experience across all these touchpoints.

The figures are clear: search engine advertising boasts a much higher click-through rate (CTR) than other digital channels. According to the latest Skai report (Q2 2024), the global average CTR for search ads reaches 1.63%, far ahead of that for social networks or banners. In other words, despite the rise of ads on Facebook, Instagram and the like, Google & co. still dominate when it comes to generating clicks.