A little-known strategic lever in e-commerce...want to know more?
Surprise: one of the most powerful levers in e-commerce is hidden... in your site's internal search bar!
Arnaud Guedj
March 24th2 min reading
6 views
So now that everyone's getting in on the act...I'm putting in my two cents about Deepseek too!
Everyone's talking about it, so here's what the author has to say about DeepSeek. Yesterday, the announcement of this new Chinese Artificial Intelligence behemoth sent the stock market reeling.
Arnaud Guedj
March 24th2 min reading
2 views
Today, let's talk about Lighthouse
Google Lighthouse. This free utility is simply indispensable for analyzing your website and propelling it to the top of SEO. Imagine a magical lighthouse that sifts through your site and tells you how to improve it: performance, accessibility, SEO, everything is covered.
Arnaud Guedj
March 24th1 min reading
2 views
📊 The data speak for themselves: search remains the undisputed champion of click-through rates!
The figures are clear: search engine advertising boasts a much higher click-through rate (CTR) than other digital channels. According to the latest Skai report (Q2 2024), the global average CTR for search ads reaches 1.63%, far ahead of that for social networks or banners. In other words, despite the rise of ads on Facebook, Instagram and the like, Google & co. still dominate when it comes to generating clicks.
Arnaud Guedj
Oct. 14, 20241 min reading
6 views